What do you get when you combine a mechanical engineer and Harvard MBA with an online marketing guru? An online marketing engine capable of growing businesses—fast. Blue Corona was founded in 2007 by Ben Landers with the help of Bob Perini. Bob founded DrinkMore Water, a two-time Inc. 500 company and the largest privately owned bottled water delivery company in the Mid-Atlantic region serving homes and offices. While working as Bob’s Vice President of Sales and Marketing, Ben helped Bob create a system to accurately track and quantify every single advertising campaign and marketing campaign employed by DrinkMore (including the website). Being a numbers guy, Bob knew that data combined with gut intuition would allow him to outperform business owners operating on gut intuition alone. It worked. Today, DrinkMore Water continues to be one of the most successful locally owned bottled water delivery companies in the country.